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The post Web2 Giants Are Playing Their Part to Support Crypto Purchases Everywhere appeared first on Coinpedia Fintech News Once upon a time, crypto was called the wild west, an arid playground run by cowboys with wallets full of BTC and dreams of Lambos. Fast forward to 2025, and that rugged landscape’s been significantly tamed – but has retained its ability to consistently surprise. One of the more pleasant surprises to have surfaced in recent years has been the willingness of businesses once branded the enemy of crypto to support its infiltration into every payment systems. Web2 giants – those familiar names powering your online life – are saddling up, bringing their muscle to the crypto corral. PayPal, Visa, Mastercard: they’re all cantering in, and it’s a genuine game-changer. Why? Because when these titans join the party, crypto stops being a fringe fantasy and starts feeling like something you’d actually use on the daily. They don’t often receive credit for their Damascene conversion, but plaudits are due for the web2 players who’ve come full circle. Financial Players with Skin in the Game Let’s start with the big guns. PayPal kicked things off in 2020, letting users buy, sell, and hold cryptos such as BTC and ETH. By 2024, they’d upped the ante, integrating stablecoin PYUSD and rolling it out to 430 million users worldwide. Visa’s not far behind; since 2021, they’ve settled over $2.5 billion in crypto-linked transactions. Mastercard, meanwhile, are pushing crypto debit cards and piloting blockchain payments. From a user perspective, it means that if you’re already on PayPal or swiping a Visa, crypto’s not a leap – it’s a sidestep. These giants are effectively turning “what’s a wallet?” into “oh, I already have that.” Neo-banks, the cool kids bridging old money and new, are also doing a lot of the heavy lifting here. Take Crypto.com, over 80 million users strong and with billboards at seemingly every major sporting event. Great name, globally recognizable brand. They’ve just added PayPal as a payment method, letting you fund your crypto buys straight from your PayPal balance. This means no interminable transfers, no extra apps: just seamless integration into a platform you already trust. It’s like adding crypto to your financial toolbox without needing a manual. Neo-banks like Crypto.com aren’t so much lowering crypto’s adoption curve as steam-rollering it till it’s pancake flat. Don’t Forget the Partnerships Driving Adoption Web3 projects love a good partnership announcement, and in collaborating with web2’s major players, they’ve inked deals that are more than mere vapor. PayPal and Visa teamed up last year to streamline crypto payouts – think freelancers getting paid in USDC via Visa Direct. Mastercard’s collab with wallet providers like MetaMask and Trust Wallet, meanwhile, let users top up cards with crypto in seconds. Then there’s Mercuryo, the rising fintech star, partnering with web3 heavyweights like Polygon and now powering euro crypto cards with Mastercard. These tie-ups aren’t just headlines; they’re highways, paving the way for crypto to flow into everyday life. Whether you position it as a web2 player streamlining access to web3 or vice-versa, the upshot is that Mercuryo and other payment providers are now mainstays for much of the money that flows between the on- and off-chain worlds 24/7. Why Now? What’s fueling this fire in web2 giants? They’re not entering web3 out of FOMO – they’re smarter than that. Rather, their decision to support the cryptoconomy rather than sit it out on the sidelines is driven by more rational reasoning. With much of the regulatory risk and “exoticness” of crypto having been tempered, it’s a lot safer for these TradFi titans to enter the fray. And there’s money for them to make by connecting the old world with the new. As for the competencies they bring to bear within the crypto arena, first there’s user experience: we’re talking apps so intuitive even your grandma could buy ETH. Second, there’s security: Visa’s fraud protection and PayPal’s two-factor authentication make crypto feel less like a gamble. Third, familiarity: linking crypto to Apple Pay, Google Pay, or your trusty Visa card shrinks the learning curve to a blip. That’s the vibe: safe, simple, and second nature. Case Studies: The Proof’s in the Pudding The partnership between Mercuryo and MetaMask is a masterstroke for simplifying crypto onboarding. Their integration lets users buy crypto with a bank card in under a minute – no wrestling with seed phrases or navigating convoluted exchange signups. By tapping into Mercuryo’s payment infrastructure, MetaMask users can fund their wallets seamlessly, whether it’s ETH for gas fees or stablecoins for DeFi. Mercuryo’s not stopping there. Their focus on localized solutions, such as SEPA transfers in Europe or OVO in Indonesia, means users globally can jump into web3 without friction. The MetaMask hookup has evolved with features like no-KYC purchases up to €699, slashing barriers for newcomers. Users appear to be relishing the ability to top up their wallet with a tap, then spend via Mercuryo’s Mastercard-backed crypto card. It’s a full-circle play: buy crypto fast, spend it faster. PayPal has been a crypto trailblazer since 2020, with 35 million merchants and crypto trading live since 2021. They’ve onboarded millions to crypto, leveraging a user base of 430 million. The real kicker? Their stablecoin, PYUSD, launched in 2023 with Paxos, is now a checkout option across their network. Moving beyond mere hodling, PayPal’s pushing real spending: users can settle tabs with PYUSD at merchants or send it fee-free to friends in the U.S. It’s crypto with training wheels, wrapped in a familiar interface. The numbers back it up: PYUSD’s market cap has climbed past $700 million, fueled by integrations like Venmo and Crypto.com. PayPal’s not just playing in web3; they’re reshaping it for the mainstream. With no fees for buying, selling, or sending PYUSD within their ecosystem (network fees apply externally), PayPal’s betting on trust and scale. It’s a bold pivot from their 1998 roots, proving they can still make an impact on the evolution of digital finance. As a final case study to indicate the role web2 giants are now playing, Visa’s launch of Visa+ is a slick move to link digital wallets for instant payments and their crypto ambitions shine through. A pilot with Coinbase in 2024 saw 10,000 users moving USDC cross-border without the usual remittance headaches. Built on blockchains like Solana, Visa+ leverages stablecoin speed (think sub-second settlement) while keeping the familiar swipe-and-go vibe. It’s a lifeline for freelancers or small businesses, cutting costs that legacy systems like SWIFT pile on. What This Means for Traditional Users For the average Joe, all of this is good news. Barriers are rapidly crumbling and crypto’s no longer a techie’s toy. The interfaces mimic your banking app, so the learning curve’s virtually non-existent. There’s also the deep trust that comes when Visa or PayPal’s involved – these aren’t shady startups. A 2024 Deloitte survey found 62% of U.S. adults would try crypto if offered by a known brand. That’s the web2 effect: turning skeptics into spenders, one big brand at a time. And all of this is just the warmup. Imagine crypto woven into every transaction: paying rent with ETH via PayPal, splitting dinner with Visa+ in USDC. Web2 giants aren’t stopping at buying and selling; they’re eyeing loyalty programs and cross-border micropayments. By 2030, Statista predicts 20% of global payments could involve crypto if integration keeps accelerating. Web2 giants are no longer the NPCs playing a bit part in crypto adoption: they’re web3’s wingmen, dragging the industry from the fringes to the forefront. PayPal, Visa, Mercuryo and their ilk are rewriting digital finance, making it less about geeky experimentation and more about everyday ease. As these titans flex their reach, crypto’s shedding its mystique for something better: everyday utility.

The field of cryptocurrencies maintains quick advancement while major stakeholders advance essential innovations to boost usability and generate superior benefits to users. StormX together with Cardano and Dogecoin establish their position through crypto cashback rewards and decentralization of applications as well as building powerful community-based adoption models. These digital assets drive financial world changes by leveraging blockchain innovations together with viral internet cultural influences. The different impacts of these platforms are highlighted in the following information. Current price: $0.005311 Market cap:$65.55M The cryptocurrency-based cashback platform StormX pursues ongoing development of its worldwide presence. The company established itself in 2015 with a service that enables users to collect cryptocurrency during their online shopping. Customers can earn cashback rewards through the mobile app and browser extension features of StormX while the company collaborates with Samsung Nike and Lego and other leading enterprises. Users who stake the STMX token can further boost their rewards. Investments from Blockfolio, the Litecoin Foundation, and Kyber Network have contributed to the company’s growth. StormX is attracting attention by offering cashback of up to 87.5% for selected purchases. Current price: $0.7664 Market cap:$26.98B Cardano operates as a proof-of-stake blockchain platform which continues building its technology base for decentralized applications and smart contracts. Cardano launched in 2017 with the purpose of demystifying centralized power systems through improved security while increasing transparency for all users. ADA functions as the native token of the Cardano blockchain which lets owners engage in network management operations. The Alonzo hard fork activated smart contract functionality during its launch in September 2021 and enabled more than 100 smart contracts to operate successfully during the first day. The technology from Cardano has started its implementation in supply chain monitoring and safe credential management systems. Current price: $0.2440 Market cap:$36.14B Dogecoin remains an important cryptocurrency because it started its journey in the crypto space as an entertaining digital payment system. The Litecoin fork of 2013 led to the creation of Dogecoin by Billy Markus and Jackson Palmer. Beyond its initial reputation as a meme cryptocurrency Dogecoin built popularity with a Shiba Inu as its brand symbol. Executives at Tesla led by Elon Musk have done multiple social media promotions of Dogecoin which helped keep it in the public eye. The Dogecoin community actively supports different projects which bolsters the accessibility of this digital asset. DISCLAIMER: The information on this website is provided as general market commentary and does not constitute investment advice. We encourage you to do your own research before investing.

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The XRP price plunged 3% in the last 24 hours to trade at $2.57 as of 11:28 p.m. EST on trading volume that rose 48% to $5.2 billion. The Ripple token’s performance continues to be volatile, driven by shifting sentiment around the Securities and Exchange Commission (SEC) case against the sale of XRP. Much of XRP’s recent strength comes from speculation that the SEC may abandon its appeal, allowing Ripple to operate without looming legal threats. Arthur Azizov, CEO at the crypto business B2BinPay, bullishly believes that XRP could reach a price range of $5 to $7 in the first half of 2025. The XRP price has been trading within an ascending channel on the 12-hour timeframe. The Ripple token price surged dramatically in late 2024 and has since been consolidating within this upward-sloping structure. The current price of $2.5759 is slightly below the midline of this channel, suggesting ongoing market indecision. The 50-day Simple Moving Average (SMA) at $2.6472 is acting as dynamic resistance, while the 200-period SMA at $2.3588 is serving as strong long-term support. The recent price action shows a bounce off the lower boundary of the channel, indicating that bulls are defending this level. Meanwhile, the Relative Strength Index (RSI) is at 46.03, slightly below the neutral 50 level. This suggests a balance between bullish and bearish momentum, with no clear dominance from either side. If RSI moves above 50, it could confirm renewed bullish strength. XRP/USDT Chart Analysis (Tradingview) The overall trend remains bullish as long as the XRP price stays within the ascending channel. A break above $2.65 (50-day SMA) could lead to a move toward $3.00–$3.40, aligning with the upper channel resistance. Intense bullish pressure and fundamental pressure could push the price of XRP towards the $10 mark. However, if the price of XRP fails to hold the channel’s lower boundary and drops below the 200-day SMA at $2.35, this could trigger a bearish shift, possibly leading to a retest of $2.00. In the meantime, investors are flocking to buy Best Wallet (BEST) , which popular YouTuber ClayBro, with over 136K subscribers, says is one of the best crypto wallets for 2025. Best Wallet is a next-generation cryptocurrency wallet that lets users do everything from one app. The goal is to remove the fragmentation in the market and the clunky user experience offered by other crypto wallets such as MetaMask and Trust Wallet. Best Wallet is a multi-chain wallet that will support over 60 blockchains, including Bitcoin, Ethereum, and Solana. The project continues to attract investors, who have poured over $10.3 million into the project. A key feature that sets Best Wallet apart is its “Upcoming Tokens” section, a presale aggregator that identifies high-potential projects. It’s establishing a strong track record after already flagging Pepe Unchained (PEPU) and Catslap (SLAP) , meme coins that provided returns of up to 700% and 7,000%, respectively, for early investors. After purchasing BEST, holders can also stake their tokens for a huge 157% annual return. Currently, BEST tokens are priced at $0.024075. Buy before a price hike in less than 12 hours to lock in the best deal. Buy BEST tokens .

In just one week, interest in the crypto project Pi Network has literally exploded. A meteoric rise that heralds a true turning point for this blockchain! We’ll deliver all the details in the following paragraphs! With the launch of its mainnet on February 20, the crypto project Pi Network is setting records. Its search volume on Google Trends reached 100. This represents an impressive increase of 285% compared to March 2024. This skyrocketing figure reflects massive interest from investors and the crypto community. That’s not all! The Pi Network app is also experiencing record adoption: Thanks to this remarkable performance, it is now ranked No. 4 in the Social category on the Google Play Store (just behind Facebook and Instagram). On February 17 alone, 540,000 new users joined this crypto ecosystem. The influence of Pi Network extends beyond the rankings of cryptocurrencies and mobile applications. On the X platform (formerly Twitter), the project significantly surpasses BNB Chain in terms of followers. It has even just surpassed Ethereum, one of the most influential crypto blockchains. According to some crypto analysts, Pi Network will quickly become one of the most discussed blockchain projects. This massive buzz can be explained by: Pi Network could therefore see even stronger adoption. Even better! This project will establish itself as a major player in the crypto industry. However, its economic model and the real value of the Pi Coin remain subjects of debate within the cryptosphere. So, is it just a fad or the next crypto blockchain revolution? The answer will soon become clear!