Japanese gaming firm Enish invests ¥100 million in Bitcoin

Enish Co., a Tokyo Exchange-listed gaming company, has announced its first Bitcoin (CRYPTO:BTC) purchase worth ¥100 million ($679,049).

The acquisition is part of the firm’s financial strategy to diversify assets and strengthen its technical capabilities in blockchain technology.

The purchase, set to be completed by April 4, comes at a time when Bitcoin prices have dipped slightly, trading at $83,242 after a 1.9% decline in the past 24 hours.

Enish appears to have taken advantage of this favorable buying opportunity.

Enish stated that its Bitcoin investment aims to leverage the liquidity and stability of the cryptocurrency market while positioning itself for potential price appreciation.

The company plans to conduct quarterly reviews of its Bitcoin holdings and include unrealized gains or losses in its financial reports.

The firm is known for its blockchain-based mobile games, including De:Lithe – Last Memories, launched in July 2024.

This game incorporates blockchain elements, allowing players to earn tokens and purchase NFTs through a Free-to-Play model.

Enish’s move aligns with its broader vision of integrating Web3 technologies into gaming.

CEO Roger James Hamilton emphasized the strategic importance of Bitcoin for enhancing blockchain expertise.

“This investment deepens our understanding of blockchain and strengthens our technical capabilities in game development,” he said.

Enish joins a growing list of Japanese companies adopting Bitcoin as part of their financial strategies.

Other firms like Gumi and Metaplanet have also made significant investments in cryptocurrency recently.

Messaging giant LINE recently partnered with Sony’s Soneium blockchain to launch mini-app games that integrate blockchain features.

At the time of reporting, the Bitcoin (BTC) price was $83,141.24.