Trump Organization Files Trademark for Digital Expansion, Signaling Metaverse Plans

Key Points:

• The Trump Organization has filed a trademark application for the name “TRUMP” with the United States Patent and Trademark Office (USPTO) on February 24, 2025.
• The filing includes plans for a virtual world featuring TRUMP-branded clothing, restaurants, training programs, and a digital marketplace for NFTs and cryptocurrencies.
• The TRUMP meme coin is currently trading at a $2.45 billion market cap, down from its peak of $15 billion.

The Trump Organization appears to be expanding its brand into the digital world. On February 24, 2025, DTTM Operations LLC, the entity responsible for managing Trump-related trademarks, filed a new trademark application for the name “TRUMP.”

The application was submitted on an “intent to use” basis, suggesting future plans for commercial activities under the TRUMP brand in the digital space, according to gerbenlaw.com

Plans for a TRUMP Virtual World

The trademark application describes a broad range of potential digital products and services, including a TRUMP-branded virtual world. Users in this digital environment would be able to:

• Purchase and wear TRUMP-branded clothing, shoes, and hats in a virtual setting.
• Visit a TRUMP-branded restaurant, offering an interactive dining experience.
• Access TRUMP-branded training programs covering topics such as public service, business, civics, fundraising, real estate, construction, and hospitality management.
• Engage in a digital marketplace that allows users to exchange digital goods and cryptocurrencies, restricted to content “authorized by the 45th and 47th President of the United States of America” and authenticated through NFTs.

Impact on the TRUMP Meme Coin

The TRUMP meme coin, a Solana-based cryptocurrency, has experienced significant market fluctuations. It is currently trading at a $2.45 billion market cap, following a high of $15 billion.

While it is unclear if the Trump Organization has any direct involvement with the token, its price movements have been influenced by news related to Trump’s brand and political activities.