Last year, millions of new users signed up Telegram, to be able to earn tokens by tapping coins in games Notcoin, Hamster Kombat, Dogs, etc. However, by the end of the year, the excitement with them began to die down.
According to a recent report from analytics company Helika, player activity has declined by Q2024 XNUMX amid “disappointing free giveaways.”
Q2024 XNUMX has been a sobering period for the ecosystem TelegramAfter the euphoria of being able to earn money by simply tapping a screen peaked at the end of the third quarter, gamers were faced with disappointing airdrop results, and traffic and engagement rates dropped sharply, Helika analysts said.
According to their report, at the end of last year, user retention rates in games Telegram were in the range of 5% to 20%, which is much lower than the traditional values for games with their 20%-30%. At the same time, the average income of one gamer Telegram was unstable and low.
It is worth noting that due to bots and farming, it can be incredibly difficult to determine the real number of users and, in particular, gamers, Helika added.
Despite the decline in gamer engagement and income, over the past 12 months, more than 100 million new accounts have appeared on the TON blockchain, according to Tonstat.
According to Helika, this happened after “Telegram has mandated that all cryptocurrency-based applications use TON exclusively, sidelining competitors like Mantle and Sui." While the move strengthens TON's position, it could alienate developers funded by other blockchains, analysts at the company said.
