Trump-backed World Liberty Financial offers token swaps to crypto firms: report

World Liberty Financial, the crypto platform backed by President Donald Trump, is offering token swap deals to blockchain projects. 

The proposal requires projects to purchase at least $10 million worth of WLF’s upcoming WLFI tokens, plus a 10% fee, with WLF committing to buy an equivalent amount of the project’s native tokens, according to Blockworks reporting 

The WLFI tokens are valued at a $1.5 billion fully diluted valuation and are expected to launch in the third quarter of this year. Notably, WLF requires that these tokens be free from any vesting periods.

WLF aims to facilitate user access to decentralized finance applications, enabling activities such as earning yield on stablecoins and borrowing crypto assets.

A representative from World Liberty Financial told Blockworks that the WLFI tokens would be transferred based on a fully diluted valuation of $1.5 billion. This term refers to the hypothetical total value of a specific cryptocurrency token.

What is Trump’s WLF?

World Liberty Financial is a platform launched in September 2024, with backing from President Donald Trump and his family. The platform aims to democratize access to financial services by enabling users to lend, borrow, and invest in cryptocurrencies without traditional intermediaries.

While Eric Trump serves on WLF’s board, the Trump family stands to gain financially, with an affiliated LLC entitled to 60% of the project’s equity, 75% of the fee revenue from the WLFI token sale, and 22.5 billion WLFI tokens, valued at approximately $1.1 billion at the public sale price.

WLF’s mission is to strengthen the global status of U.S.-pegged stablecoins in the DeFi space. The platform is built on Aave ( AAVE ) v3, allowing users to earn interest on their crypto holdings and access borrowing services.

The platform’s native token serves as a governance token, granting holders voting rights on platform decisions. Notably, WLFI tokens are non-transferable and do not carry economic rights, meaning they cannot be traded or sold and do not entitle holders to profits.