Meme Coin Promotion Shifts to TikTok as CHILLGUY Goes Viral

• Chill Guy meme coin surged by 482,270% in one week, driven by viral TikTok trends.
• The CHILLGUY token reached a market cap of $374 million.
• Prominent figures, including El Salvador’s President Nayib Bukele, have embraced the Chill Guy meme, further fueling its popularity.

The viral nature of meme coins is evolving as promotion shifts from X (formerly Twitter) to platforms like TikTok, where the Gen Z demographic is amplifying trends. A prime example is Chill Guy, a dog-cartoon-based meme dominating TikTok, X, and Instagram, helping propel its associated cryptocurrency, CHILLGUY, to unprecedented growth.

The CHILLGUY token launched two months ago on Solana’s Pump.fun platform. In the past 24 hours, its value surged by 251%, and in just one week, it skyrocketed by an astounding 482,270%, according to data from DexTools. Despite these remarkable gains, the token’s liquidity remains relatively modest, at $4.7 million.

CHILLGUY holds a market cap of $374 million, making it the seventh-largest meme coin in the Pump Fun ecosystem, behind notable tokens like PNUT and GOAT.

TikTok’s Role in the Meme Coin Surge

The surge in CHILLGUY’s price coincides with the viral spread of its meme featuring a laid-back cartoon dog. TikTok, in particular, has become a central hub for this meme, with one viral video garnering over 8,274 likes this Tuesday. 

The video humorously portrays the experience of buying the token with the caption: “When you buy the Chill Guy Token because… you’re just a Chill Guy trying to make some money.” Likewise, a related post on X also amassed 2.5 million impressions. 

Interestingly, even prominent figures in the crypto world, such as Nayib Bukele, the pro-Bitcoin president of El Salvador , joined the trend by posting the Chill Guy meme.

Source: X

The Shift in Crypto Marketing to Gen Z and TikTok

Experts highlight TikTok’s crucial role in this phenomenon. Suki Yang, founder of the meme coin platform LMAO, explains that while X has traditionally been home to crypto enthusiasts and investors, TikTok’s vast user base of “normie” users creates fertile ground for coins to go viral. 

With over one billion active users, TikTok is uniquely positioned to drive trends in the meme coin space, particularly among younger, tech-savvy individuals who are deeply engaged in crypto.

Yang is bullish on the evolving business model where creators leverage TikTok to generate memes and meme coins, turning attention into financial success.

This shift aligns with the views of Nicolai Søndergaard, a research analyst at blockchain analytics firm Nansen. He noted that Gen Z’s economic mindset—shaped by uncertainty and a digital-first world—makes them more inclined to embrace meme coins and crypto over traditional financial systems. 

Søndergaard also observes that TikTok is quickly becoming the incubator for new crypto trends, with crypto Twitter amplifying the most promising ideas.