DOGE’s new value cycle: political traffic potential and Musk’s “Department of Government Efficiency” (DOGE) political career

Original author: @Web3 Mario

The MEME ecosystem has been very hot recently, so the author continues to pay attention to and study related knowledge. Last week, many MEMEs have achieved several times or even dozens of times of growth, but most of the stories I saw and heard were still large losses. Therefore, before the narration, I still hope that everyone will remain rational when participating, and must do a good job of risk control, strictly implement trading strategies, and must not be overwhelmed by survivor bias. Back to the topic, when studying the MEME track, the author started with DOGE, the leader of such projects, and found that DOGE is experiencing some interesting things recently. I have some experience and hope to share it with you. In general, affected by the increased possibility of Musks political career, DOGE is absorbing new traffic potential-political traffic. Therefore, the upcoming election results may bring DOGE a new value cycle.

Looking back at the development history of DOGE, traffic is the driving force behind the rise of MEME

Lets first take a brief look at the history of DOGE. Dogecoin was co-created by Billy Markus and Jackson Palmer in December 2013, inspired by the then popular Doge Shiba Inu meme. Initially, the founders created this lighthearted, community-driven token just to satirize the market hype of Bitcoin and other cryptocurrencies. It was developed to make cryptocurrency more friendly and approachable, in contrast to the technical and financial nature of Bitcoin.

Unlike Bitcoin, which has a total of 21 million coins, Dogecoin has no supply cap. It was originally designed to prevent long-term holders from hoarding the currency. From a technical perspective, Dogecoin did not make major innovations in the first few years of its development, and the core protocol is very similar to Litecoin. However, its simplicity and community-led culture provide it with a certain market foundation.

The development of Dogecoin is largely due to its strong community support. In early 2014, the Dogecoin community raised funds for the Jamaican bobsleigh team through crowdfunding to help them participate in the Sochi Winter Olympics. Such events have given Dogecoin a lot of media exposure in its early stages and made it an Internet cultural symbol.

Additionally, Dogecoin has been used for other charitable projects, such as water well construction projects for Africa and sponsorship events for NASCAR driver Josh Wise. While these events showcased Dogecoin’s potential as a payment tool, its price remained relatively low for a long time because it was still seen as a “joke” currency.

Back in 2017, with the explosion of the cryptocurrency market, the price of Dogecoin also rose, although it failed to compare with the growth of mainstream cryptocurrencies such as Bitcoin and Ethereum. However, the cryptocurrency winter after 2018 caused the price of Dogecoin to fall back, and it was once regarded as an outdated marginal currency. It was not until the beginning of 2020 that the fate of Dogecoin took a major turn. Elon Musk became its most famous supporter. He mentioned Dogecoin in several tweets, calling it the peoples crypto and calling himself DogeFather. Whenever Musk tweeted in support of Dogecoin, its price would fluctuate violently.

In April 2021, Musk tweeted a picture of a dog barking at the moon, and the price of Dogecoin reached a record high, breaking through $0.70. In May 2021, after Musk hosted the Saturday Night Live show, although the market sold off Dogecoin for a time, its popularity remained unabated, and the communitys support for it became stronger. Of course, in the subsequent development, although Tesla did not accept Dogecoin payments, SpaceX announced that it would accept Dogecoin for payment of certain services, further enhancing the mainstream application scenarios of Dogecoin.

Therefore, we find that the main traffic source in the current DOGE ecosystem is undoubtedly Musk. It is very likely that his new political career with the return of Trump will bring new traffic potential to DOGE - political traffic. The nearly 30% increase in DOGE last week was a response to this background.

The weekly increase is close to 30%. Musks Political Efficiency Department and DOGEs political traffic potential

In fact, this stems from Musks political initiative to set up a Department of Government Efficiency, or DOGE for short. This plan is an initiative he co-sponsored with former President Donald Trump to conduct a comprehensive financial audit of the federal government and make recommendations to reduce waste, fraud, and unnecessary spending. Trump announced the plan in a speech in New York, which is based on Musks suggestions at X. Musk said he was willing to participate in the plan and would not ask for any compensation or title, emphasizing his determination to simplify government operations.

The origin of the name DOGE does come from the DOGE community. Musk responded to @Sir Doge Of the coin on the official X account on August 20, and this name should have provided inspiration for the design of the department name.

Then he even sent out a picture of his willingness to serve, which indeed showed his intention. Since then, KOLs in the Doge sector have begun to hype the topic. Trump also responded positively to this. On September 6, he announced in a speech at the New York Economic Club that if he was elected president, he would co-found a government efficiency committee with Musk, which was equivalent to a formal positive response to DOGE.

At that time, the election results were in a state of tension, so the potential impact of the proposal was not magnified. However, after entering October, due to the ineffective handling of hurricane disaster relief, the team of Vice President Harris, as the ruling party, was greatly affected, and the support rates of both parties also reversed greatly. Therefore, Trump trading began to regain popularity, which is why BTC went out of the blood-sucking market last week.

Just this week, Musk discussed the DOGE plan again in his speech at Pennsylvania City Hall on October 17. We know that Pennsylvania, as an extremely important swing state, has received unprecedented attention when the election entered its final moments, so any political propaganda activities will gain great exposure, which is also the core reason for the 30% increase in DOGE.

So first lets analyze whether Musk is likely to enter politics or whether it is just a gimmick for election hype. I think it is very likely that Musk will enter politics. We know that in this US election, Musk is fully committed to supporting Trump. In addition to acquiring Twitter and using it to break the Democratic Partys monopoly on the propaganda advantage of the US mainstream media, he has made large donations to Trumps campaign team and actively participated in the campaign, using X as a platform to promote his support for Trump. Trump also has a very positive evaluation of this, and has repeatedly expressed in media interviews that he hopes to invite Musk to enter politics, join the cabinet or serve as an advisor.

Friends who know something about Trumps last term may know that the reason why Trumps first term seemed extremely difficult was due to the departure of his early political allies, which greatly affected his governance efficiency. We know that the main reason why Trump was successful in the first term was the self-explosion of Hillary Clinton, a member of the establishment. After the email gate incident was exposed, a group of traditional establishment politicians defected to the populist Trump in order to avoid being affected. As a political novice, Trump needed the support of some establishment politicians with political backgrounds to help him govern smoothly. However, after the election was successful, the core interests of the establishment were based on globalization, including the military-industrial complex, new technology, and multinational asset management, which were obviously contrary to populism. Therefore, after successfully avoiding disaster, the establishment politicians drew a clear line with Trump. In this election, Trump has accumulated enough political background on the one hand, and has also learned lessons from the last round. In the selection of political allies, he extremely avoided interference from the traditional establishment. This is why the young Pence was chosen as the vice presidential candidate. Therefore, when it comes to the formulation of economic policies, it is very likely that Musk, a new political novice with extensive influence, will be chosen.

If the Government Efficiency Department can be successfully implemented, its proposition of streamlining government departments is an extremely important part of Trumps small government proposition, and it will definitely receive great attention. We know that the essence of MEME is traffic, and this event will inevitably allow DOGE to obtain a new traffic capture channel - political traffic. Imagine in January 2025. The U.S. Government Efficiency Department (DOGE) initiated a 30% layoff in government departments, which will inevitably provide DOGE with a good exposure opportunity. Therefore, I think DOGE will be a hot spot that cannot be ignored in Trumps transactions in the cryptocurrency industry, and I will also keep paying attention.