How Lunar Digital Assets Is Supporting Grassroots Crypto

• LDA supports grassroots podcasts for the Web3 community.
• Podcasts are becoming a key medium in Web3. 
• LDA supports three key podcasts in the space. 

Web3 media is increasingly important in building the Web3 community and onboarding new users to the space. Grassroots podcasts, in particular, are helping educate users and shape narratives in Web3. 

To boost their reach, Lunar Digital Assets (LDA), a company specializing in marketing and consulting for crypto projects, became a key supporter of grassroots podcasts in the space. 

LDA’s Role in Web3 Podcasts

This year LDA positioned itself as a key supporter of grassroots Web3 podcasts. The marketing, consulting, and incubation firm now supports podcasts like the Aggregated, Innovation in the Cosmos , and Dogechain Roundtable.

The Aggregated started in 2023 as “All Roads Lead to Polygon”, by one of  LDA’s clients QuickSwap. By early 2023, it rebranded to its current name, to reflect a broader focus , beyond just Polygon. The podcast has since become one of the most popular podcasts in crypto, reaching between 50,000 and 100,000 listeners per episode. 

LDA also supports the “Innovation in the Cosmos” podcast, launched by Kinetix in early 2024. The podcast has expanded from a focus on the Cosmos chain to innovation across the Web3 space. Similarly, Dogechain Roundtable, another LDA project, started as a project for Dogecoin fans. This podcast also evolved into one covering developments in the memecoin space. 

Expanding the Reach of Web3 Through Media

Podcasts are part of LDA’s marketing and consulting services. The company does strategic business development, incubation, and community building for crypto startups . It helps these firms grow their audiences and communicate with their communities. 

By creating shows like The Aggregated and Dogechain Roundtable, LDA taps into Web3’s grassroots communities. This also helps onboard new users to Web3, educating them about decentralized ecosystems. 

On the Flipside

• Crypto media faces challenges in maintaining editorial integrity while also supporting their operations. In particular, monetization is a challenge for both crypto and traditional media. 
• Crypto’s expansion to podcasts was partially due to traditional media’s negative attitude towards crypto. 

Why This Matters

LDA’s support for podcasts helps keep communities informed while also contributing to the growth and adoption of decentralized technologies.

Read more about The Aggregated podcast: 
QuickSwap Teases Major “The Aggregated” Podcast Move After Rebranding

Read more about FTX’s impact on Solana: 
FTX Pulls $28M in Solana, Investors Fear Market Impact